the golden age of cynicism

the following ad, for a cheap furniture store popular in chicago called Affordable Portables, appeared on the back page of section 1 of the Chicago Reader in the august 13th issue. so the question is, am i the only person in chicago with enough free time (at work) to have read the fine print on this ad? a close examination reveals the following:

the lower right-hand corner or the ad reads:

oh yeah, and that’s a mushroom cloud on the televsion set.

is there something i’m missing, or is this just cynical hipsterism done in really poor taste?