I win the prize for weirdest thing found backstage today

the instructions say:

Easy to Grow CobraCo Egg Plants
1. Place plastic wrapped mushroom on plate.
2. Use a spoon to gentle crack the top of hat. (yes, hat. the mushroom-egg is wearing a hat?) Remove plastic wrap and broken pieces.
3. Add water to growing medium
4. Place in a sunny location

After this, apparently, a marigold will hatch out of my mushroom. Egg. My mushroom egg with the broken hat.

it’s like a kinder egg for horticulturists. would this make more sense or be less funny if i weren’t so sleep deprived? it’s tech.